7 Days to Die: The Fun Pimps Acquired by Behaviour Interactive
The Fun Pimps, the small studio behind zombie survival sandbox 7 Days to Die, has been acquired by Behaviour Interactive. The announcement was made via a Steam post and an accompanying AMA on Reddit. The acquisition had technically occurred in March 2026 but was reported publicly in May.
What This Means for 7 Days to Die Players
The Fun Pimps’ statement is clear on several points:
- The team is staying intact — no layoffs announced, same people remain on the project
- The focus stays on 7 Days to Die — the studio confirmed in the Reddit AMA that there is no new project in development; 7DtD remains the priority
- Updates should arrive faster — Behaviour’s backing means the studio can grow and deliver content to the community more quickly
- Vision and direction unchanged — the studio says Behaviour’s support won’t alter the game’s design goals
About the Acquisition
Behaviour Interactive is a Canadian developer and publisher known for Dead by Daylight, among other titles. They are experienced in the live-service multiplayer space, which makes 7 Days to Die a fitting portfolio addition.
The Fun Pimps’ announcement read:
“7 Days to Die started back in Thanksgiving 2012, when two brothers cooked up a game idea at the dinner table. Thirteen years later, that idea has grown into something far bigger than we ever imagined, with over 20 million copies sold and a community that’s been with us every step of the way.”
That 20 million copies sold figure is the headline number — it’s a significant commercial success for a scrappy survival sandbox that spent years in early access.
7 Days to Die: A Brief History
- Kickstarted in 2013 and entered Steam Early Access
- Left Early Access in July 2024 with the full 1.0 launch — one of the longest Early Access periods in Steam history at over a decade
- Has continued receiving semi-regular updates and bug fixes since launch
- Combines survival, crafting, tower defense, and zombie horde mechanics in a shared multiplayer world
Current Game State
The latest patches continue to address bugs and adjust gameplay systems. The pace of updates has been steady but modest for a small studio — which is exactly what Behaviour’s backing is intended to improve.
Community Reaction
The community response is cautiously skeptical, as is typical when a beloved indie studio gets acquired. The primary concern is the “retain team, focus, and vision” language — standard corporate acquisition boilerplate that doesn’t guarantee outcomes.
That said, Behaviour has a reasonable track record in the live-service space, and a studio that publishes Dead by Daylight is likely comfortable with ongoing multiplayer game maintenance.
Summary
The Fun Pimps have been acquired by Behaviour Interactive, with full team retention and a stated commitment to continuing 7 Days to Die development at a faster pace. The game has 20 million copies sold and is now post-1.0, making this an acquisition of a commercially successful ongoing title rather than a struggling project.
Full announcement: Steam | Reddit AMA
Last Verified: June 2026
